Puri is one of the most active pilgrimage towns in India, with its great Vaishnavite temple to Jagannath, his brother Balabhadra and his sister Subhadra. In the villages near the town, families of painters create a rich and distinctive array of products for sale to pilgrims and people who love Indian art. The name Jagannath (lord of the world) has entered other languages as juggernaut, a reference to the great wooden chariots pulled by devotees during the most popular festival associated with this deity.